IRONMAN Switzerland Relies on Levata Card Printing Services for High-Attendance Events
Year after year, the legendary IRONMAN events attract thousands of athletes and millions of spectators all over the world. The IRONMAN Group is the world's largest provider of grassroots sporting events, offering the benefits of endurance sports to more than one million participants annually through the company's extensive portfolio. What started with a single race has grown the IRONMAN Group into a global sensation with hundreds of events in over 55 countries.
Business Challenge
As IRONMAN Switzerland began planning its upcoming events in Rapperswil, the organisation understood the critical importance of seamless behind-the-scenes operations—ensuring staff and guests could move effortlessly and reach their designated areas without disruption. At large-scale events with complex layouts, like triathlons, it's critical to visually identify who has access to restricted areas—whether it's thousands of athletes, volunteers, media personnel, or spectators. Equally important is the ability to verify credentials quickly to keep operations running smoothly. For athletes in particular, having a reliable method to access medical information and emergency contacts is not just a convenience—it's a vital safety measure.
The Solution
Levata, a global leader in supply chain visibility and people identification with access control solutions, has built a strong reputation for reliability and innovation. Its Meppen, Germany office first partnered with IRONMAN Switzerland in 2022, since producing 3,500 ID cards for two major racing events—a collaboration that quickly earned Levata the organization's trust.
"The ID cards used are a credit card sized PVC card printed on both sides and come already partially personalized by our card printing service. This is what is known as offset printing. The cards are punched in the middle at the top so that they can be attached to lanyards or alternative badge holders, which are also available from Levata. We dispatched the order within a very short time. With our industrial ID card printing machine, which is over eleven meters long, we can produce around 100,000 cards a week in Meppen alone," explains Marcus Brand, Managing Director of Levata’s Germany operation. "It is a true honor to assist IRONMAN Switzerland with their events. I take my hat off to all the amazing triathletes; they deserve my absolute respect."
Benefits and Results
IRONMAN Switzerland uses the ID cards to function as emergency number badges, team leader badges, and VIP attendee badges.
- Industry
Travel & Leisure
- Capability
People ID & Secure Access Control
- Application
Event ID badges for mass participation racing events
- Challenge
A reliable solution to visibly and accurately verify the identity of thousands of athlete participants, spectators, media staff, and volunteers
- Featured Solution
ID badge printing service; pre-printed badge cards
- Key Benefits
A smooth, efficient, and secure way to verify identities and access important athlete medical information when needed
The collaboration with Levata is always efficient and uncomplicated. The partnership works smoothly. Levata responds very quickly, the customer service leaves nothing to be desired, and the price-performance ratio is ideal. The cards themselves are of very high quality and are very well received by everyone involved. The team leaders in particular are very proud of them and even keep the cards year after year as a keepsake.